Popmenu’s suite of overviews offers a unique advantage to single-location, family-owned businesses like Ocean State by connecting website management, online ordering and marketing tools in a single platform and providing a comprehensive view into how different tools translate into earnings. For example, the marketing overview shows how the sandwich shop’s marketing activities are directly earning online ordering revenue, helping to inform future campaigns. In fact, since launching with the platform, the restaurant has netted nearly $42k in online ordering from their marketing efforts, with $17k of that being driven by automated emails sent via Popmenu.
The overview also provides a detailed breakdown of essential data points, including email open rates, click-through rates, and top-performing messages. These tangible results not only make Ocean State smarter in their marketing endeavors, but also offer a clear understanding of which communications resonate the most with their guests. Their success in the pursuit of impactful marketing is proven with the restaurant’s 15.5% online ordering conversion rate, significantly higher than the restaurant industry’s average of 3%.