Restaurant Trends to Watch in 2025

After contending with another year of high food and labor costs, financially stressed consumers, and fierce competition, restaurant operators are approaching 2025 with a heightened focus on growing and protecting their business. Discover how they plan to step up their marketing game, create new menus, pricing strategies, and dining experiences, use automation and AI in daily tasks, reduce waste, and more. Get all the juicy insights in Popmenu’s latest nationwide study of U.S. restaurant leaders and consumers.

“2024 was an incredibly difficult year for many restaurants who saw unsustainable costs grow and guest traffic decline. Going into 2025, operators are quickly standing up digital and culinary strategies they believe can have a direct and sizeable impact on revenue, without sacrificing margin. Central to this is constantly reaching more guests, getting to know those guests better than anyone else, and continually engaging them in a very personalized way.”

Brendan Sweeney, CEO & Co-founder of Popmenu

How operators plan to grow and safeguard their business in 2025.

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