Steam Boys, a six-location restaurant group in Tennessee, specializes in offering traditional Chinese comfort food. Despite their expertise in employing various marketing strategies to boost online and on-premise business, they were bogged down by using too many tools that didn’t work together. From website updates and online ordering management to email campaigns, the restaurant struggled to keep up with countless logins and track how customers were engaging with them online. That’s why they turned to Popmenu, a restaurant technology platform that makes it easier to manage their digital activities and measure performance.
In addition to getting a professionally designed website, Steam Boys upgraded their online menus to feature mouth-watering dish photos and positive reviews from customers. Their new site also featured direct online ordering—a change that improved the customer experience and provided insight into their website’s ability to drive sales.
In 2023, Steam Boys earned over $390,000 in online sales and has amassed over 28,000 followers thanks to first-party ordering that captures guest contact information with every transaction. To foster relationships with those followers, the restaurant utilizes automated emails—a tool that sends personalized messages to invite guests to leave a review, wish them a happy birthday, and more. Additionally, Steam Boys sends custom emails with offers attached to incentivize repeat visits from guests. Since launching with Popmenu in February 2023, the restaurant’s email efforts have contributed to over $114,000 in online ordering revenue.
Best of all, Popmenu’s performance and insights dashboards make it easier for Steam Boys to understand how their efforts are paying off. With overviews that detail website, marketing, and online ordering performance, the restaurant can see how marketing campaigns influence website traffic and sales. Now, they can establish a baseline in performance and double down on efforts that have the largest impact.
By using Popmenu, Steam Boys has consolidated their tech stack, streamlined their marketing process, and driven incredible results for their business. And they’re just one among thousands of restaurants worldwide using our platform to do the same. To learn how Popmenu can make life at your restaurant easier, schedule a free demo with one of our experts today.
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