Tennessee restaurant group goes full “Steam” ahead with Popmenu

Client Spotlight:

Steam Boys drives over $390,000 in online sales using Popmenu.

Steam Boys, a six-location restaurant group in Tennessee, specializes in offering traditional Chinese comfort food. Despite their expertise in employing various marketing strategies to boost online and on-premise business, they were bogged down by using too many tools that didn’t work together. From website updates and online ordering management to email campaigns, the restaurant struggled to keep up with countless logins and track how customers were engaging with them online. That’s why they turned to Popmenu, a restaurant technology platform that makes it easier to manage their digital activities and measure performance.

In addition to getting a professionally designed website, Steam Boys upgraded their online menus to feature mouth-watering dish photos and positive reviews from customers. Their new site also featured direct online ordering—a change that improved the customer experience and provided insight into their website’s ability to drive sales.

"Hosting online ordering directly on our website decreases the number of people who come to the site and then leave while placing an order. It allows me to track orders a whole lot better. [The dynamic menus] also make it easier for customers to understand what it is that we offer."

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In 2023, Steam Boys earned over $390,000 in online sales and has amassed over 28,000 followers thanks to first-party ordering that captures guest contact information with every transaction. To foster relationships with those followers, the restaurant utilizes automated emails—a tool that sends personalized messages to invite guests to leave a review, wish them a happy birthday, and more. Additionally, Steam Boys sends custom emails with offers attached to incentivize repeat visits from guests. Since launching with Popmenu in February 2023, the restaurant’s email efforts have contributed to over $114,000 in online ordering revenue.

"Before Popmenu, it would take me hours to build marketing campaigns for six locations. With Popmenu, it has been super easy for me to create those offers for all the locations and see individual locations that might benefit from a more specific deal. It saves so much time and effort on my end."

Tunji Junard

CMO and Co-founder, Steam Boys

Best of all, Popmenu’s performance and insights dashboards make it easier for Steam Boys to understand how their efforts are paying off. With overviews that detail website, marketing, and online ordering performance, the restaurant can see how marketing campaigns influence website traffic and sales. Now, they can establish a baseline in performance and double down on efforts that have the largest impact.

By using Popmenu, Steam Boys has consolidated their tech stack, streamlined their marketing process, and driven incredible results for their business. And they’re just one among thousands of restaurants worldwide using our platform to do the same. To learn how Popmenu can make life at your restaurant easier, schedule a free demo with one of our experts today.

"When you’re someone [like me] who’s focused on trying to grow your business, not only in person, but also online, a tool like Popmenu helps you do it a lot quicker, a lot easier, and with a lot more insight."

Tunji Junard

CMO & Co-founder, Steam Boys

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Tennessee restaurant group goes full “Steam” ahead with Popmenu

Steam Boys drives over $390,000 in online sales using Popmenu.

Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

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