Teppanyaki Time earns 7x returns on online ordering offers
Teppanyaki Time, part of the Lucky Dog Mountain Hospitality Group, set out to bring authentic Japanese cuisine to a small Georgia mountain town. A challenging goal considering the tough market conditions they had to navigate: opening a restaurant at the height of the pandemic, closing the restaurant for a limited time due to staffing shortages, and supply-chain issues requiring chefs to travel four hours to a farmer’s market to access authentic ingredients. Yet, the Japanese kitchen proved its resiliency and came out on top using Popmenu’s direct online ordering, marketing suite, and phone answering tools to keep customers (and online orders!) coming through the door.
With online ordering living directly on their website, Teppanyaki Time can both avoid third-party online ordering commissions—saving them an estimated $2,200 a month—and collect guest contact information. That data is foundational to their marketing strategy as the restaurant uses it for email communications inviting guests to leave a review, wishing them a happy birthday, or offering them a discount they place another order.
“The offers feature definitely sets Popmenu apart. Nobody else in town is able to offer and measure discounts the way we are.”
Jen Rushing | Marketing & Operations Director, Lucky Dog Mountain Hospitality Group