Family-owned restaurant simplifies tech tools and takes profits to new heights
Tong Fong Low delivers great service to customers and grows revenue with Popmenu
Tong Fong Low has been a family-owned and operated restaurant since 1912. Their traditional, homemade Chinese food is a community favorite, with guest loyalty spanning decades. While the restaurant was using a combination of different solutions for their website and online ordering, they wanted to expand their reach beyond their local community and knew they needed a more comprehensive solution. That's why they chose Popmenu; a robust restaurant marketing platform that includes a website designed to attract more guests, an online ordering solution that earns them more revenue, an automated phone answering system that manages their high call volume, and a marketing service that ensures they're consistently connecting with new and returning guests.
With a full website rebuild and new photography, the restaurant brought its ambiance and delicious menu to life in a digital space—allowing them to better connect with guests online. Using Popmenu's integrations with Square and DoorDash, Tong Fong Low streamlined their multiple ordering systems into one, easy-to-use platform, making them more efficient and growing their revenue substantially. In just three months, the restaurant earned nearly $150,000 from online orders.
The restaurant strengthened their connection with guests at every touch point using Popmenu's AI-powered technology to provide consistent service over the phone and capture every opportunity to drive revenue.
The restaurant also partnered with Popmenu’s consultative marketing service, Boost, to design and implement a more robust marketing strategy. The result? Over $22,000 in sales driven by marketing activities like email, texts, and social media content.
Tong Fong Low uses Popmenu's suite of restaurant technology tools to grow revenue, capture calling guests without disrupting the warm hospitality expected by in-person guests, and stay even more connected to their community.
By the numbers
AI Answering
4,842
Total number of calls
52%
Call resolution rate
74 hours
Staff time saved
56 seconds
Average call duration
62%
Calls for online ordering
Boost Marketing
+$22,000
Total marketing attributed revenue
$2,000/36 online orders
Example of high-performing text message
$3,000/44 online orders
Example of high-performing email
20,870 impressions
Total social post reach
Online Ordering
$150,000
Order revenue in 3 months
2,400
Total order volume in 3 months
$62.20
Average order amount
85% Pickup/15% Delivery
Fulfillment type
Get a free demo today!
Answer some questions about your restaurant and we'll make sure to make the most of your time.
