Big Vibe Group is a hospitality-driven, vibe-focused restaurant group with four concepts throughout Houston: Coppa Osteria, Flora Mexican Kitchen, Graffiti Raw and Gratify. With an eye on future expansion across Texas and the U.S., they set their sights on increasing brand exposure and recognition.
The hospitality group prides itself on creating an extraordinary dining experience, but saw room for improvement when it came to carrying that hospitality through to their digital communications and interactions. They turned to Popmenu and its suite of marketing solutions to both create a beautiful digital presence, and to send the right messages at the right time to the right people.
With the help of Popmenu, Big Vibe Group has been able to enhance their website features to bring more attention to their restaurant concepts in a meaningful way. Popmenu’s Website Overview allows them to gain insight on vital data, such as which guests are new and returning, and how diners are interacting with their website. Restaurant managers can easily organize and track the flow of guests trying to contact, book reservations with, and order from their establishments, giving them more time to focus on day-to-day operations.
When it comes to communicating with guests, Big Vibe Group relies on Popmenu’s suite of marketing tools to help them with effective outreach. Using the custom email tool, the restaurant group pushes information and promotional messages out to guests on a regular basis, resulting in an average open rate of 40% across concepts. For example, Coppa Osteria sends emails highlighting weekly specials, which has garnered excitement from guests who look forward to seeing what’s new each week. After implementing their email strategy, Big Vibe Group has seen an uptick in online ordering, with one of their concepts earning $37k in online ordering revenue in just six months.
Another feature Big Vibe Group loves is Automated Messages – high-performing marketing emails that are automatically sent based on users' engagements with the group’s website. Guests have shared anecdotally that receiving these personalized messages, whether it’s a birthday note or an update about the return of their favorite menu item, makes them feel special and eager to dine out. And the results speak for themselves: Coppa Osteria has seen an average open rate for Automated Messages of 59% – a notable 39% higher than the industry average.
Big Vibe Group previously relied on several platforms for measuring performance, which created inefficiencies and inaccuracies. Now with Popmenu’s performance and insights dashboards the restaurant group can streamline their data in one place, in a digestible, easy-to-understand way. The Popmenu platform also enables them to get results in real time, allowing Big Vibe Group to make changes as needed to improve outreach and service. They also make use of Popmenu’s integrations, especially the ability to embed OpenTable directly onto their website, creating a seamless user experience for diners.
As Big Vibe Group looks to what’s next, they feel confident in future plans because, with the help of Popmenu, they have built a strong online presence that makes it easy for people to find them, and allows them to bring their unique in-house vibe to life online.
Get helpful tips and high-performing email examples in this entertaining discussion led by Popmenu marketing pros featuring Big Vibe Group’s Chief Marketing Officer.
From creating a calendar and crafting craveable content, to measuring marketing success, this toolkit covers everything you need to know to start an effective email marketing strategy for your restaurant.
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