Enzo Rosano founded Locanda Restaurants with a heartfelt mission: to bring his mother’s authentic Italian recipes to the masses. Today, with six locations throughout Southern California, the group strives to make every customer feel like family, even as each restaurant caters to a unique demographic. Their dedication isn’t confined to their four walls either—they use marketing to extend their hospitality online.
However, with a lean marketing team, maximizing the potential of every marketing channel has been a challenge for Locanda. They focused on curated Instagram content but needed a way to connect with guests through email and other social channels consistently. That’s when they found Popmenu’s AI Marketing.
AI Marketing generates a month’s worth of emails, social posts, and text messages, allowing Locanda’s team to save time on copywriting and spend more time on website management and Instagram content. What made the tool stand out is its ability to pull information directly from the restaurants' website and online ordering system, creating content that's uniquely tailored to Locanda's brand and specific locations.
What's more, AI Marketing helped Locanda reach out to more customers more often and boosted revenue. In just six months, the revenue driven by their marketing content grew from $1,200 to $6,900—that’s an increase of over five times!
Popmenu’s support doesn’t end with marketing automation. Their user-friendly website management tools have empowered Locanda to maintain an engaging online presence with ease. With the ability to effortlessly update menus, showcase new dishes, and share special events, Locanda ensures that whether customers are discovering them for the first time or returning for their favorite meals, they’re always greeted with the same hospitality online that they receive in person.
Over the past 12 months, Locanda’s website has attracted over 310,000 visitors, with 47% being new traffic. Additionally, the website drove over 34,000 clicks to reservations, significantly increasing their bookings. By combining Popmenu’s intuitive website management with automated marketing tools, Locanda is well-positioned to grow their business while still maintaining the personal touch that has brought them this far.
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