"I don’t want to log into another third-party app just to send an email or pull data. [With Popmenu], I get it all in one place and can see it instantly."
Partner & Owner, Kapow! Noodle Bar
Anyone who steps inside one of the three Kapow! Noodle Bar locations can immediately see the lively energy the restaurant captures. They combine fine dining with bustling nightlife, Southeast Asian cuisine with a South Florida vibe, and an elevated in-person experience with a seamless integration of technology. However, the restaurant’s use of tech wasn’t always so effortless.
In fact, Kapow! was using a large number of disconnected solutions, which ended up as one of their largest hurdles for growth. While their tech stack handled everything they needed, the multiple logins and lack of integrations made measuring the impact of these tools next to impossible. Until they decided to partner with Popmenu.
Vaughan immediately recognized the value of having all of his technology—including website management, marketing, and online ordering—in one tool. Where point solutions provide basic information such as how much traffic a website receives, Popmenu’s comprehensive platform details the entire customer journey. Now, Kapow! can identify what brought a visitor to their website, what information influenced them to make a purchase, and what opportunities exist to earn more visits from that customer in the future.
For example, the marketing overview showcases how many online sales each email earns the restaurant. Through it, Kapow! can identify the best times to send messages and the best content to include in each communication. This level of insight allows the restaurant to continuously refine its approach, ensuring each campaign is more effective than the last.
One major advantage of Popmenu is that it was built with busy restaurant owners in mind and the understanding that even the most routine tasks can be vital to growth. That’s why AI Answering is exactly what a business like Kapow! needed. The tool fields calls with custom responses, promotes specials, and sends links to orders and reservations—freeing up staff to focus on in-person guests and other priorities.
With Popmenu AI Answering, Vaughan saved his staff over 1,000 hours on the phone in the last two years. Of the 94,900 calls the tool fielded, 40% were for revenue-generating activities like securing a reservation or placing an online order. It's estimated that the service helped Kapow! capture over $1,600,000 in sales through reservation links alone.
Additionally, Kapow! Noodle Bar's website captures guest contact information anytime they leave a review or place an online order through their interactive menus. The restaurant can then automatically send personalized emails to these customers based on their preferences, bringing them back more often. Through their dedicated email strategy, Kapow! has earned over $32,600 in online sales, $10,000 of which can be attributed to automated emails.
Kapow! Noodle Bar's journey with Popmenu highlights the transformative power of a comprehensive, integrated technology platform. By consolidating their tools into one seamless solution, they not only saved time but also unlocked deeper insights into their customer behaviors, ultimately driving significant growth. With automated processes and data-driven strategies, Kapow! has positioned itself to continue thriving in the competitive restaurant industry, proving that the right technology partner can make all the difference.
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