For nearly three decades, Fadó has perfected the art of the Irish pub experience one pint at a time. With five locations across four states, they’ve built a loyal following by blending old-world hospitality with modern restaurant technology. Thanks to their dedicated, hard-working staff and a growing use of data-driven insights, Fadó continues to find success in an increasingly competitive hospitality industry.
Eric Peterson, VP of Operations and Partner of Fadó, credits much of the pubs’ success to two key strategies: maintaining a growing database of guest contacts and embracing technology.
With a fast-growing database of over 20,000 followers, Fadó’s commitment to connecting with customers is clear. With insights from Popmenu, they uncovered key customer habits that helped fine-tune their email strategy. For example, they discovered that sending messages just before customers clocked out on Tuesdays and Thursdays boosted engagement. Approaches like these have paid off, driving an impressive 42% open rate—23% above the industry average.
Fadó always had a dedicated marketing team, but tough market conditions made it necessary to redirect resources to other functions of the business. To make up for this, they implemented Popmenu AI Marketing. Drawing on insights from Fadó’s website, AI Marketing crafts a month’s worth of brand-specific emails, texts, and social posts—each tailored to engage and resonate with their audience. The result? A 155% increase in marketing impressions in six months, along with significant time savings for the team.
Whether it’s fine-tuning customer engagement through targeted email strategies or streamlining content creation with AI, Fadó’s success shows that embracing modern tools serves as a fantastic complement to great food and hospitality.
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