A First Year Full of Growth

Client spotlight:

Taqueria Picoso saves $99k+ with direct online ordering

Four months after they launched with Popmenu, we caught up with Taqueria Picoso to see Popmenu’s immediate and ongoing impact on the business. The results were outstanding! The restaurant saw an immediate climb in the number of visitors coming to the website through Google, interacting with the menu, and placing orders directly through the website. Now, one year later (okay, a year and a few months), we’re checking in to see how the restaurant has continued to perform with Popmenu.

Named one of Alexandria’s Best Mexican restaurants, Taqueria Picoso serves authentic street-inspired Mexican food with its made-from-scratch tortillas, vertically roasted al pastor, house-made salsas and chile pastes, and selection of popular Mexican beer. Taqueria Picoso’s goals for its first two years have been centered around attracting new guests, growing its reputation in the community, and driving more revenue through the door.

I was sold immediately. Even though we had just added online ordering with another company, I still decided we were going to make the change to Popmenu.
Tom Voskuil | Co-Owner & Operator

Like many other restaurants in 2020, Taqueria Picoso quickly saw a need for an online ordering and delivery solution to help boost revenue during the pandemic. A year and some months later, as online ordering continues to be a popular way guests choose to dine with restaurants, Taqueria Picoso has filled more than 6,200 online orders, totaling over $330k+ in revenue (and that’s just in online orders!). What’s more? By keeping the online ordering and delivery process directly on the restaurant website, Taqueria Picoso has owned the $99k that would have otherwise been lost to third-party delivery app commissions.

“Right now, online ordering is about a quarter of our revenue, and we know it continues to be important to serving our guests so we’re investing in driving more orders through it.”

How is Taqueria Picoso continuing to invest in growing its following and driving orders? With an expanded marketing strategy that focuses on driving guest loyalty through offers and rewards, increasing online order volume through direct revenue drivers (like ordering events), and implementing a creative and consistent content strategy through Popmenu’s marketing service, Popmenu Boost.

In their first year with Popmenu, Taqueria Picoso has continued to be a prime example of how independent restaurants that embrace and invest in simplified technology are strengthening revenue streams and enabling stronger, more lucrative connections with guests.

How Popmenu Boost is helping Taqueria Picoso drive online order volume and connect with guests.

Loyalty offers

In the last 4 months, Taqueria Picoso has seen 100 redemptions and $5,015.50 in revenue from its $10 offer for guests that hit a cumulative order value. The restaurant is strengthening its relationships with regulars and driving orders to its online revenue stream.

Email engagement

Taqueria Picoso uses direct ordering links in emails to drive traffic to a transaction—and with an email open rate of 41.1% and link click rate of 3.3.%, the restaurant sees a nice return on marketing efforts.*

*industry average open rate and click rate: 19.77% / 1.34%

Google ads

In just one month of running, Taqueria Picoso’s ad on Google saw nearly 200 clicks and 5,000 impressions. That’s paid strategy that’s paying off.

It’s great to have a partner to collaborate and think through strategy and ideas with—I couldn’t do it on my own and I wouldn’t want to.

Lynn Umemoto | Co-Owner

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