Like many other restaurants in 2020, Taqueria Picoso quickly saw a need for an online ordering and delivery solution to help boost revenue during the pandemic. A year and some months later, as online ordering continues to be a popular way guests choose to dine with restaurants, Taqueria Picoso has filled more than 6,200 online orders, totaling over $330k+ in revenue (and that’s just in online orders!). What’s more? By keeping the online ordering and delivery process directly on the restaurant website, Taqueria Picoso has owned the $99k that would have otherwise been lost to third-party delivery app commissions.
“Right now, online ordering is about a quarter of our revenue, and we know it continues to be important to serving our guests so we’re investing in driving more orders through it.”
How is Taqueria Picoso continuing to invest in growing its following and driving orders? With an expanded marketing strategy that focuses on driving guest loyalty through offers and rewards, increasing online order volume through direct revenue drivers (like ordering events), and implementing a creative and consistent content strategy through Popmenu’s marketing service, Popmenu Boost.
In their first year with Popmenu, Taqueria Picoso has continued to be a prime example of how independent restaurants that embrace and invest in simplified technology are strengthening revenue streams and enabling stronger, more lucrative connections with guests.