Master Pizza ranks in the top 10 results for over 300 keywords
Nearly 22 years after his family took over the Master Pizza restaurant group, owner and operator, Michael LaMarca has grown the single-location pizzeria into a successful 14 location brand across the greater Cleveland area—with two more stores opening this year.
Michael knows the recipe to success has been incremental expansion and investing in tools that make him and his team more efficient in attracting and serving guests. He immediately understood Popmenu's value as a technology partner, recognizing that strengthening the restaurant's digital presence helps to drive more customers, elevate the guest experience and simplify engagement with restaurant regulars.
"I couldn't sign up fast enough for Popmenu"
In just 9 months since launching, the pizzeria has worked its way toward the top of the Google results page, increasing its average ranking from 14th to 8th and making it easier to capture those potential guests searching things like "pizza near me". What does that mean for revenue? Master Pizza has seen a steady increase in sales week over week—with no sign of slowing down.
“I can't say what it is exactly, but we're louder online and I think that leads to more people checking us out. Last week's online sales were the highest they've been since we started—and they're still going up.”
Michael LaMarca | Owner of Master Pizza