Master Pizza is your neighborhood pizza joint—and they have the search rankings to prove it!

Client spotlight:
Master Pizza Logo

Master Pizza ranks in the top 10 results for over 300 keywords

Nearly 22 years after his family took over the Master Pizza restaurant group, owner and operator, Michael LaMarca has grown the single-location pizzeria into a successful 14 location brand across the greater Cleveland area—with two more stores opening this year.

Michael knows the recipe to success has been incremental expansion and investing in tools that make him and his team more efficient in attracting and serving guests. He immediately understood Popmenu's value as a technology partner, recognizing that strengthening the restaurant's digital presence helps to drive more customers, elevate the guest experience and simplify engagement with restaurant regulars.

"I couldn't sign up fast enough for Popmenu"

In just 9 months since launching, the pizzeria has worked its way toward the top of the Google results page, increasing its average ranking from 14th to 8th and making it easier to capture those potential guests searching things like "pizza near me". What does that mean for revenue? Master Pizza has seen a steady increase in sales week over week—with no sign of slowing down.

A tablet showing the search results for "detroit style pizza cleveland" With Master Pizza as a top result

How does Popmenu partner with Master Pizza to boost SEO?
It's all in the menu!

Each dish acts as its own mini website with its own URL. Google ranks these dish URLs and the website so guests can "find" the restaurant online through individual menu items.

Every new review and "pop" (like) that's added to a menu item counts in the "eyes" of Google as an update—search engines love fresh and relevant content and push it to the top of results pages.

Menu items with images contain alt text which lets search engines "see" the images—sending more traffic to website through Google image searches.

Searches where Master Pizza now appears in the top results

Pizza North Ridgeville

Detroit Style Pizza

Pizza Avon Ohio

Pizza Chagrin Falls

Pizza Ohio

Ranking before Popmenu


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Ranking with Popmenu






*Master Pizza search rankings were identified by, a third-party tool that measures current and historical organic search results for websites.

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