Henri’s is committed to delivering an online experience that’s as close to their in-person experience as possible. Their online menus feature dish photos of all their holiday-themed baked goods, providing customers with a virtual “display counter” to browse before they make a purchase. Guests can also place orders directly from the online menus, keeping them from getting pushed to a third-party website. What’s more? Henri’s uses ordering events—part of the online ordering tool—to offer special holiday menus, generate awareness through built-in communication tools, and track demand and availability.
The team leverages different marketing channels to engage guests, from email marketing and pop-up announcements on their website to building campaigns around ordering events using social media posts. All of which can be managed from the Popmenu dashboard.
“The ordering events capability has allowed us to keep our staff focused on in-store customers—especially during busy holiday periods—instead of being tied up taking those large orders over the phone.”
Anthony DiNardo | President, Henri’s Bakery & Deli