Normally on hiatus throughout the winter, 2 Scoops saw an opportunity to bring in revenue during the off-season while also warming guests' hearts. Using Popmenu's Ordering Events, the Hamburg, NY creamery offered guests an opportunity to order and pick up delicious ice cream cakes to celebrate Valentine's Day. The team was able to inform guests of the holiday special through email, social posts, and website announcements, collect payment in advance, track demand, and notify guests when to pick up their order. The cherry on top? 2 Scoops sold out their ice cream cakes in one single weekend, earning them 1.8x more revenue in 3 days than they earned in 3 months of regular online orders.