Local favorite sees smokin’ hot revenue from online ordering and marketing offers

Client Spotlight:

Woodys Q Shack

Woody’s Q Shack partners with Popmenu Boost to increase revenue, expand marketing efforts, and drive business year-round.

Catering-business-turned-BBQ-restaurant Woody’s Q Shack is beloved in the town of Alamosa, Colorado. A hotspot during the warmer months, the owner saw an opportunity to grow the business during the wintertime when the tourist season slows down. They turned to Popmenu to both improve winter sales and find new, innovative ways to market the restaurant to tourists and locals alike.

Woody’s Q Shack teamed up with Popmenu Boost, a people-powered marketing service, to craft a tailored content strategy that aligns with their goals. The BBQ joint quickly realized that having a dedicated marketing consultant, well-versed in the Popmenu platform and deeply familiar with the restaurant business, would give them a competitive edge.

Collaborating with their Boost partners, Woody’s Q Shack immediately implemented Automated Emails—an included feature that automatically sends messages to guests based on their interactions with the restaurant. The best part? The restaurant can attach rewards like a complimentary birthday meal or a loyalty discount. As a result, the restaurant has generated $3,900 in online ordering revenue solely from offers attached to these emails.

“Every aspect of Popmenu has been vital for us. Being able to collect customer information so that we can focus our marketing on areas that we know is working is key.”

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Woody's Q Shack can tie it's marketing activities to online ordering revenue because it uses Popmenu's direct online ordering solution. Hosting online ordering directly from the restaurant's website not only creates a better experience for guests, it also gives them full ownership of their online revenue. In 2023, online ordering has garnered an impressive $52,000 in sales—an 84% increase over their ordering revenue in 2022.

“People want simplicity and convenience in their lives. With [Popmenu’s] online ordering, customers can see pictures and descriptions of the food, place the order, then walk into our restaurant to see the food waiting for them with their name on it, and walk back out—it’s simplicity and convenience defined. I honestly don’t know why any restaurant wouldn’t be [using online ordering] at this time.”

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In addition to increasing their revenue, Woody’s Q has gained insights into their restaurant that helps them evolve as a business to better serve their customers. With Performance & Insights from Popmenu, they can track the ebb and flow of website traffic and zero in on menu top sellers versus slow-moving items. Having this data at their fingertips empowers the restaurant to make informed decisions about which days of the week to ramp up marketing efforts and which menu items to spotlight due to customer demand. It provides them with a blueprint for when to dial up and down their marketing, allowing them to be more strategic in their communications with guests. Since launching with Popmenu, the restaurant has earned over $22.4k in online ordering revenue from their data-driven marketing strategy.

By partnering with Popmenu, Woody’s Q Shack enjoys the added benefit of having all these tools available in one platform. Not having to log in and out of multiple systems saves staff time and creates a more efficient process. At the end of the day, the restaurant’s use of Popmenu plays a pivotal role in helping them not only meet but exceed their goals, putting them in an excellent position to see a bustling winter season.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Local favorite sees smokin’ hot revenue from online ordering and marketing offers

Woody’s Q Shack partners with Popmenu Boost to increase revenue, expand marketing efforts, and drive business year-round.

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.