Family-owned restaurant simplifies tech tools and takes profits to new heights

Client Spotlight:

Tong Fong Low

Tong Fong Low delivers great service to customers and grows revenue with Popmenu

Tong Fong Low has been a family-owned and operated restaurant since 1912. Their traditional, homemade Chinese food is a community favorite, with guest loyalty spanning decades. While the restaurant was using a combination of different solutions for their website and online ordering, they wanted to expand their reach beyond their local community and knew they needed a more comprehensive solution. That's why they chose Popmenu; a robust restaurant marketing platform that includes a website designed to attract more guests, an online ordering solution that earns them more revenue, an automated phone answering system that manages their high call volume, and a marketing service that ensures they're consistently connecting with new and returning guests.

With a full website rebuild and new photography, the restaurant brought its ambiance and delicious menu to life in a digital space—allowing them to better connect with guests online. Using Popmenu's integrations with Square and DoorDash, Tong Fong Low streamlined their multiple ordering systems into one, easy-to-use platform, making them more efficient and growing their revenue substantially. In just three months, the restaurant earned nearly $150,000 from online orders.

The restaurant strengthened their connection with guests at every touch point using Popmenu's AI-powered technology to provide consistent service over the phone and capture every opportunity to drive revenue.

The restaurant also partnered with Popmenu’s consultative marketing service, Boost, to design and implement a more robust marketing strategy. The result? Over $22,000 in sales driven by marketing activities like email, texts, and social media content.

Tong Fong Low uses Popmenu's suite of restaurant technology tools to grow revenue, capture calling guests without disrupting the warm hospitality expected by in-person guests, and stay even more connected to their community.

AI Answering

4,842
Total number of calls

52%
Call resolution rate

74 hours
Staff time saved

56 seconds
Average call duration

62%
Calls for online ordering

Boost Marketing

+$22,000
Total marketing attributed revenue

$2,000/36 online orders
Example of high-performing text message

$3,000/44 online orders
Example of high-performing email

20,870 impressions
Total social post reach

Online Ordering

$150,000
Order revenue in 3 months

2,400
Total order volume in 3 months

$62.20
Average order amount

85% Pickup/15% Delivery
Fulfillment type

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Family-owned restaurant simplifies tech tools and takes profits to new heights

Tong Fong Low delivers great service to customers and grows revenue with Popmenu

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.