Libby’s adds online ordering…and $1M in additional revenue

Client Spotlight:

Libbys Neighborhood Brasserie

Neighborhood Brasserie turns to technology to thrive through challenges

Part of the Tableseide Restaurant Group, Libby’s Neighborhood Brasserie is a locally-owned and operated concept with two locations in Sarasota and Lakewood Ranch, Florida. Known for its delicious menu and local-inspired ambiance, Libby’s has been a neighborhood favorite for over a decade.

Libby’s joined forces with Popmenu in 2019, immediately recognizing the benefit of a dynamic, interactive menu that helps drive more visitors to the website and improves the guest experience with the restaurant online. Less than a year later, Libby’s would lean further into technology investment as the COVID-19 pandemic forced them into unknown service territory: online ordering. Popmenu quickly created a direct ordering system to support restaurants like Libby’s—linking the existing dynamic menu and marketing tools directly to online ordering. Libby’s now had a full online solution that streamlined and simplified the guest experience from the moment they landed on the website through post-order communication.

“When Covid was in full-swing, every time we had a problem Popmenu had a solution. They are super on-the-pulse with all that’s going on in the industry.”

Alex Scott

Director of Marketing and Operations

Since then, Libby’s has maintained online ordering as an additional revenue stream, bringing in over $1M in the last two years just in online orders. The restaurant continues to partner with Popmenu to grow the business and work toward marketing goals targeting guest engagement and loyalty.

“We use the included email tool to stay top-of-mind. We remind our followers they can order online and direct them to an action—placing an order or making a reservation—with direct links to our menu, online ordering, and reservations right on the emails. We’ve also been using text message marketing to let them know about offers and get in front of them more immediately.”

Libby’s efforts around guest engagement are not lost on their 26k+ follower base (16.6k followers gained through Popmenu) with more than 2,000 reviews and 2,200 dish likes on menu items. More great news? Libby’s has also proven successful in driving orders and revenue with offers sent via email. In fact, Libby's has generated over $23k in revenue from a recurring email offer linking guests directly to the menu. And, with an all-time average email open and click rate of 36% and 2.7% (industry average open and click rates: 19.7% and 1.3%), its safe to say Libby's communication efforts successfully capture guest attention and drive order behavior.Going into its third year with Popmenu, Libby’s knows the value and impact of restaurant technology in navigating continued industry challenges to emerge successful.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Libby’s adds online ordering…and $1M in additional revenue

Neighborhood Brasserie turns to technology to thrive through challenges

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.