Working closely with their dedicated Popmenu Boost consultant, Hailey, Cliff View built a comprehensive website and marketing strategy that drove guests to their business and captured their contact information in the process. They worked together to craft messaging and campaigns that catered specifically to all of Cliff View’s potential patrons, from golf lovers to event planners and brides-to-be.
“We would come to our Popmenu rep Hailey with an idea, and she would never say ‘No.’ Instead she’d say, ‘Let's see what we can do and how we can make this work for you.’ To me that was very refreshing. It wasn't, ‘No, we just do restaurants.’ It was, ‘We accept the challenge and let's work collaboratively to build this out, to be what you need it to be’.”
Jen Mann
General Manager of Cliff View
The secret sauce: SEO
There’s no point in having a beautiful website if no one is visiting it. So Hailey worked with Jen to optimize their website for search–which helps Cliff View attract more people who are likely to visit their establishment. Popmenu’s platform is built to optimize websites for search engines, and prioritizes location-specific content that’s easily identified by guests and search engine crawlers, thus improving the rankings for Cliff View’s golf, lodging, and restaurant offerings. Cliff View’s website has built such a strong SEO presence that over half of its traffic comes from search.
“From welcoming new guests to celebrating birthdays and anniversaries, the Popmenu platform provides the ability to target specific audiences, send out customized messages, and reward those guests for their loyalty. Doing this not only increases our revenue stream but also allows us to build that special customer relationship that’s so important to small businesses like ours.”
Jen Mann
General Manager of Cliff View
The devil is in the data
The platform captures data–such as click through and conversion rate–and displays it in a digestible way, enabling the team to easily assess the success of a campaign. They don’t have to sort through complicated reports just to understand what’s happening on their own site. They can then work with Hailey to determine what worked and what needs some work, and can adjust campaigns on the fly.
The data also helps to craft the right message to send to the right customers at the right time. A guest may have loved their experience when visiting Cliff View, but that doesn’t mean it will always be on their radar. The Popmenu platform enables Cliff View to target these customers with specific messages aimed at their interests–whether they’re a golfer, a restaurant patron, or an overnight guest. By doing so, Cliff View is now top of mind when that guest is deciding where to take a swing, eat a meal, or enjoy a night away.
“If you truly want to change the level of your business, you need to make an investment in Popmenu; we would not have nearly the same success we have if it wasn’t for this partnership. It truly has been a game changer.”
Matt Sponaugle
Owner of Cliff View
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