Houston restaurant group spreads good vibes with enhanced marketing solutions

Client Spotlight:

Big Vibe Group

Big Vibe Group increases their brand awareness, hits online ordering milestones, and puts data to work with the help of Popmenu

Big Vibe Group is a hospitality-driven, vibe-focused restaurant group with four concepts throughout Houston: Coppa Osteria, Flora Mexican Kitchen, Graffiti Raw and Gratify. With an eye on future expansion across Texas and the U.S., they set their sights on increasing brand exposure and recognition.

The hospitality group prides itself on creating an extraordinary dining experience, but saw room for improvement when it came to carrying that hospitality through to their digital communications and interactions. They turned to Popmenu and its suite of marketing solutions to both create a beautiful digital presence, and to send the right messages at the right time to the right people.

With the help of Popmenu, Big Vibe Group has been able to enhance their website features to bring more attention to their restaurant concepts in a meaningful way. Popmenu’s Website Overview allows them to gain insight on vital data, such as which guests are new and returning, and how diners are interacting with their website. Restaurant managers can easily organize and track the flow of guests trying to contact, book reservations with, and order from their establishments, giving them more time to focus on day-to-day operations.

When it comes to communicating with guests, Big Vibe Group relies on Popmenu’s suite of marketing tools to help them with effective outreach. Using the custom email tool, the restaurant group pushes information and promotional messages out to guests on a regular basis, resulting in an average open rate of 40% across concepts. For example, Coppa Osteria sends emails highlighting weekly specials, which has garnered excitement from guests who look forward to seeing what’s new each week. After implementing their email strategy, Big Vibe Group has seen an uptick in online ordering, with one of their concepts earning $37k in online ordering revenue in just six months.

Another feature Big Vibe Group loves is Automated Messages – high-performing marketing emails that are automatically sent based on users' engagements with the group’s website. Guests have shared anecdotally that receiving these personalized messages, whether it’s a birthday note or an update about the return of their favorite menu item, makes them feel special and eager to dine out. And the results speak for themselves: Coppa Osteria has seen an average open rate for Automated Messages of 59% – a notable 39% higher than the industry average.

"We are a huge fan of Automated Messages, because they are a wonderful way to make guests feel special and seen, without requiring a ton of time on the back end. A huge part of our success is the ‘Cheers’ factor of making everyone feel like family both in the restaurant and via our digital communications, and Automated Messages help us do that."

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Big Vibe Group previously relied on several platforms for measuring performance, which created inefficiencies and inaccuracies. Now with Popmenu’s performance and insights dashboards the restaurant group can streamline their data in one place, in a digestible, easy-to-understand way. The Popmenu platform also enables them to get results in real time, allowing Big Vibe Group to make changes as needed to improve outreach and service. They also make use of Popmenu’s integrations, especially the ability to embed OpenTable directly onto their website, creating a seamless user experience for diners.

As Big Vibe Group looks to what’s next, they feel confident in future plans because, with the help of Popmenu, they have built a strong online presence that makes it easy for people to find them, and allows them to bring their unique in-house vibe to life online.

Webinar: Marketing for Non-Marketers

Get helpful tips and high-performing email examples in this entertaining discussion led by Popmenu marketing pros featuring Big Vibe Group’s Chief Marketing Officer.

Watch the On Demand Webinar!

Toolkit: Email Marketing

From creating a calendar and crafting craveable content, to measuring marketing success, this toolkit covers everything you need to know to start an effective email marketing strategy for your restaurant.

Download Email Marketing Toolkit!

“For all of the things that you are struggling with or feel are the most unattainable, you should turn to Popmenu, because they not only understand restaurants inside and out, but they also have the people to help you really maximize your exposure and success. They give you the tools and the support, and they guide you and your team on how to use them, and it's incredibly valuable.”

Caroline Johnson

Chief Marketing Officer, The Big Vibe Group

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Houston restaurant group spreads good vibes with enhanced marketing solutions

Big Vibe Group increases their brand awareness, hits online ordering milestones, and puts data to work with the help of Popmenu

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.