After 30 years of working in the restaurant industry, Heath and Linda Prosser bought Alfred’s, a German/European food staple in Hilton Head, SC—fulfilling their dream of running their own restaurant. As excited as they were to get started, their timeline for bringing changes to their business was upended as pandemic lockdowns were put in place just weeks after they purchased the restaurant.
By partnering with Popmenu, the eatery was able to quickly build a
website with online ordering to survive dining room closures—and set the stage for ongoing revenue opportunities. Now, with an online menu that features beautiful dish photos, reviews from other guests, and unique URLs for each dish, diners have a better chance of finding Alfred’s online and are given all the information they need to make a dining decision. The
interactive menu also creates direct opportunities to capture guest contact information—allowing the team to keep diners engaged with their restaurant.
Since building their site,
Alfred’s has increased their organic views per day 20x, far exceeding their initial expectations and cementing technology as a major part of their strategy to grow the restaurant.