Streamlining systems for sustainability
Part of the pivot from growth to sustain mode included taking tasks off employees’ plates so they could focus on guest satisfaction. Knowing that consistent marketing is the key to driving sales and customer loyalty, Rickey turned to Popmenu for an integrated platform that could centralize all of their needs into one place.
- Delivering consistent marketing communications without relying solely on staff
- Streamlining customer communication and reservations
- Capturing more online orders while keeping up with operations
Based on these needs, Popmenu introduced Breakfast Brothers to technology that save time and improve the guest experience: AI Marketing, which serves up pre-crafted emails, texts, and social posts unique to each Breakfast Brothers location; AI Answering, which leverages AI-powered technology to handle high call volumes and respond to guests’ important questions (taking the burden off of staff); and Online Ordering, seamlessly capturing digital sales.
Each of these solutions helped Breakfast Brothers reach more guests, earn more revenue, and make the most of their time. The results speak for themselves:
To date, Breakfast Brothers has captured more than $1.3 million with Popmenu’s online ordering. Meanwhile, the restaurant’s marketing revenue continues to grow thanks to consistent guest engagement and AI. Popmenu has helped marketing-driven revenue reach more than $230,000, with more than $152,000 from mass messages (mostly created with AI Marketing) and more than $40,000 from automated emails.
Popmenu helped staff spend less time on the phone while ensuring guests got all of the information they wanted. AI Answering fielded more than 9,300 calls (resolving 49% automatically) and saved more than 119 staff hours. Because 56% of calls were tied to revenue activity (i.e., reservations, waitlists, online orders), AI Answering helped drive more than $47,500 in sales. With 30% of calls coming in on Sundays, AI Answering freed up staff to focus on the very busy–and lucrative–Sunday brunch rush.
“I signed up for Popmenu four years ago. I wasn't looking at it as just a website; I was looking at how everything was integrated, and I could get all reports under one umbrella. That's what really sold me on the solution. And then after that, it grew into a vital tool for our success.”
Rickey Booker
Co-owner of Breakfast Brothers
Learning and growing together
Just as Rickey turned to staff training as a means to strengthen employee culture, he turned to Popmenu to educate himself on how the right technology can work in tandem with his staff to deliver guest satisfaction, increased revenue, and more efficient operations.
“Popmenu educates us everyday on how to make the right moves and how to understand marketing. And you can always get someone on the phone. Support-wise, I've never had to sit on hold or wait two or three days for somebody to respond to an email.”
Rickey Booker
Co-owner of Breakfast Brothers
And like eggs and bacon, Popmenu’s technology is the perfect complement to Breakfast Brothers, powering their marketing, ordering, and guest communication, so Rickey and his team can focus on what they do best: serving food that feeds the soul.
