Breakfast Brothers earns more than $1.3 million in online orders with Popmenu

Client spotlight:

Founded in 2017 by co-owner Rickey Booker, Breakfast Brothers has become a mainstay in the Dallas/Fort Worth community. What started as a trailer behind a nightclub has grown into three thriving locations, a food truck, and a booming catering business.

Breakfast Brothers is rooted in family and culture, featuring recipes that have been passed down from generation to generation. Guests come (and come again) for the bold take on traditional Southern breakfast, where they can savor dishes such as catfish and pancakes or salmon and red velvet waffles. With his background in the music industry, Rickey knew the importance of "staying in rotation"—in other words, consistently reaching a large audience—and turned to Popmenu’s marketing technology to help.

As with any restaurant that expands from a single spot to multiple locations, Breakfast Brothers quickly found themselves scrambling to keep up with their growing business, which included “impulse hiring” just to get enough staff to meet immediate demands. Yet in order to sustain success, Rickey and the team knew they needed to focus on building a stronger employee culture, which would create a better dining environment for their guests.

"In the beginning, I was just hiring bodies because I needed employees. When I started investing in hiring and recruiting the right people, I had fewer employees but with more motivation and drive, and the productivity went up and the labor cost went down. So I started researching ways to find a better management team, to better train employees, and to create leadership programs and mentorships, and then increase the productivity and the culture around Breakfast Brothers."

Rickey Booker
Co-owner of Breakfast Brothers

Streamlining systems for sustainability

Part of the pivot from growth to sustainability included taking tasks off employees’ plates so they could focus on guest satisfaction. As important as marketing, answering phones, and online ordering management are to the business, Rickey knew that technology would help his small but mighty team do more with less. That’s why he partnered with Popmenu.

Based on these needs, Popmenu introduced Breakfast Brothers to technologies that save time and improve the guest experience: AI Marketing, which serves up pre-crafted emails, texts, and social posts unique to each Breakfast Brothers location; AI Answering, which leverages technology to handle high call volumes and respond to guests’ important questions (taking the burden off of staff); and Online Ordering, which seamlessly captures digital sales. Plus, Popmenu's interactive menu with reviews and SEO-driven website helps them to attract more guests online and on-prem.

Each of these solutions helped Breakfast Brothers reach more guests, earn more revenue, and make the most of their time. The results speak for themselves.

To date, Breakfast Brothers has captured more than $1.3 million with Popmenu’s online ordering. Meanwhile, the restaurant’s marketing revenue continues to grow thanks to consistent guest engagement and AI. Popmenu has helped marketing-driven revenue reach more than $230,000, with more than $152,000 from mass messages (mostly created with AI Marketing) and more than $40,000 from automated emails that are triggered by guest preferences and behavior.

Popmenu helped staff spend less time on the phone while ensuring guests got all of the information they wanted. AI Answering fielded more than 9,300 calls (resolving 49% automatically) and saved more than 119 staff hours. Given that 56% of calls were tied to revenue activity (i.e., reservations, waitlists, online orders), AI Answering helped drive more than $47,500 in sales. With 30% of calls coming in on Sundays, AI Answering freed up staff to focus on the very busy–and lucrative–Sunday brunch rush.

“I signed up for Popmenu four years ago. I wasn't looking at it as just a website; I was looking at how everything was integrated, and I could get all reports under one umbrella. That's what really sold me on the solution. And then after that, it grew into a vital tool for our success.”

Rickey Booker
Co-owner of Breakfast Brothers

Learning and growing together

Just as Rickey turned to staff training as a means to strengthen employee culture, he turned to Popmenu to educate himself on how the right technology can work in tandem with his staff to deliver guest satisfaction, increased revenue, and more efficient operations.

“Popmenu educates us every day on how to make the right moves and how to understand marketing. And you can always get someone on the phone. Support-wise, I've never had to sit on hold or wait two or three days for somebody to respond to an email.”

Rickey Booker
Co-owner of Breakfast Brothers

And like eggs and bacon, Popmenu’s technology is the perfect complement to Breakfast Brothers, powering their marketing, ordering, and guest communication, so Rickey and his team can focus on what they do best: serving food that feeds the soul.

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