AI Answering Service Brings Huge Time Savings

Client Spotlight:
The Deck

The Deck Saves Over 290 Hours On the Phone with Popmenu AI Answering

Originally opened as a “locals only” spot for Laguna Beach residents, The Deck has provided excellent customer service, delicious food, and an unmatched waterfront view since 2013. With a wealth of industry experience and knowledge, John Nye, owner of The Deck, created the eatery with an understanding that putting people first is the key to successfully running a restaurant.

However, as the industry reignited and guests started returning en masse, phone lines became overwhelmed with simple questions, and John’s team found it difficult to act on this philosophy—having to choose between sending calls to voicemail or ignoring on-premise guests while they answered phones. This lead to missed revenue opportunities, as 42% of diners surveyed by Popmenu say they will move on to another restaurant if they call to make a reservation and get a voicemail. That’s why they took advantage of Popmenu Answering.

“When the idea came that we could reduce the amount of calls and have the system answer ‘are you open’, ‘do you take reservations’, some of these things that don’t require a human answer, we were excited.”

John knew that reducing the number of phone calls his team had to answer was a win-win for both his staff and his customers. By having guests speak with the AI assistant first, the team is confident that when a call comes through, it is someone who needs further assistance as they had already exhausted all of the options with Answering. If the team isn’t able to pick up and the guest has to leave a voicemail, the AI transcribes messages and ranks them in the Popmenu dashboard to ensure The Deck can return priority calls quickly.

This experience serves as a stark contrast to what the team at Driftwood Kitchen, sister restaurant to The Deck, was dealing with.

“We don’t have Driftwood on Answering and we’re still getting emails from people that are frustrated they can’t get through. We haven’t had any of that at The Deck since we’ve implemented Answering.”

A key benefit for the Laguna Beach eatery is that Answering is managed from the same dashboard as their website, so it can pull answers to questions from their Google Business Profile integration or they can create custom responses to common questions themselves. They can also direct guests to their online menu or send them a link to make a reservation at their sister restaurant, depending on the question they ask.

“I love the ability to send people the links to help them, help themselves. Sending them the link to that reservation or the menu so they can put in that special request and put in their credit card removes the user error that can come up with those opportunities.”

In the last 30 days, Popmenu Answering has fielded over 1,100 calls for an average of 30 seconds per call, saving The Deck almost 10 hours of time that would be spent on the phone. By partnering with Popmenu, The Deck is able to thrive as a local favorite spot while finding new ways to continue to put people first.

video.
35,000
Total calls
291
Total hours saved from phone calls
40%
of calls sending reservation links*

*The Deck does not take reservations. AI Answering informs callers of the reservation policy and offers reservation links to their next-door sister concept: Driftwood Kitchen.

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Founded in 1993, Great Basin Brewing Company is Nevada’s oldest and most award-winning brewery, touted for its craft beer and its creative, ale-infused food unique closed-loop system (utilizing spent grain from the brewing process to feed local cattle that produce beef used back at its restaurants). When owner and director of operations Nick Meyer took over the business--and the brewery grew to four locations--he wanted to maintain consistent marketing across all locations without sacrificing their high standards. He searched for technology that would save time, increase revenue, keep up with evolving menus, and grow their online presence. He found Popmenu.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.
Laptop screen shows Google search results for 'best lobster roll in Nashville' with top places listed including The Hampton Social, Krustaceans Seafood, and The Optimist, and a popup highlighting lobster roll recommendations.
In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.