Atlanta Bistro takes control of the conversation with guests

Client Spotlight:

Terra Terroir

Terra Terroir keeps contact with their 6.5k followers

In 2019, Terra Terroir knew it had to make investments in expanding its digital footprint to attract more guests online. They had been working with third-party web developers to manage the website, which meant that updating anything on the website (menu, hours, specials, events, etc.) was far from simple and fast. This often led to out-of-date offerings on the website, as well as a lack of flexibility when it came to executing on new ideas that could help grow the business.Enter: Popmenu.

Since launching with Popmenu in early 2020, Terra Terroir has gained control over more than just the website. With an easy-to-access and user-friendly website builder, interactive menu with photos and reviews that live on each dish, and entire suite of marketing tools, Terra Terroir owns its digital presence and relationships with guests.

“We now have an ongoing dialogue with customers without having to go through a third party. It gives us more of a feeling of being connected to our loyal following.

Tim Moore

Owner, Terra Terroir

What made a difference?

Popmenu's intuitive, all-in-one dashboard allows the Terra Terroir team to make adjustments on-the-fly to the website and menu—reducing inconsistencies and ensuring guest expectations are aligned with restaurant offerings. Plus, the clear VIP signup and interactive menu turns the restaurant's new website and menu into a tool to capture key guest information like name, email and phone number.

video.

With Popmenu's included suite of marketing tools, Terra Terroir now has multiple avenues for connecting and communicating with guests to drive business: website announcements, email, promotions, text message, and automated smart email messages that send based on a guest's behavior—so Terra Terroir is active in the conversation with guests at the times when they're most engaged (e.g., right after ordering/dining in). The best part? The conversation isn't one-sided. Live reviews living on individual dishes creates immediate feedback with guests and provides the team insight into which menu items are the must haves and which can be swapped out when necessary.

The guest experience continues to extend beyond the four walls of restaurants and businesses like Terra Terroir know that meeting guest expectations online will continue to be an important part of the formula for long-term success.

7,728

Followers

50%

Smart message open rate

5,700

Average monthly visitors

200

Menu reviews

787

Menu interactions

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Atlanta Bistro takes control of the conversation with guests

Terra Terroir keeps contact with their 6.5k followers

What made a difference?

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.