A First Year Full of Growth

Client Spotlight:

Taqueria Picoso

Taqueria Picoso saves $99k+ with direct online ordering

Four months after they launched with Popmenu, we caught up with Taqueria Picoso to see Popmenu’s immediate and ongoing impact on the business. The results were outstanding! The restaurant saw an immediate climb in the number of visitors coming to the website through Google, interacting with the menu, and placing orders directly through the website. Now, one year later (okay, a year and a few months), we’re checking in to see how the restaurant has continued to perform with Popmenu.

Named one of Alexandria’s Best Mexican restaurants, Taqueria Picoso serves authentic street-inspired Mexican food with its made-from-scratch tortillas, vertically roasted al pastor, house-made salsas and chile pastes, and selection of popular Mexican beer. Taqueria Picoso’s goals for its first two years have been centered around attracting new guests, growing its reputation in the community, and driving more revenue through the door.

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“I was sold immediately. Even though we had just added online ordering with another company, I still decided we were going to make the change to Popmenu.”

Like many other restaurants in 2020, Taqueria Picoso quickly saw a need for an online ordering and delivery solution to help boost revenue during the pandemic. A year and some months later, as online ordering continues to be a popular way guests choose to dine with restaurants, Taqueria Picoso has filled more than 6,200 online orders, totaling over $330k+ in revenue (and that’s just in online orders!). What’s more? By keeping the online ordering and delivery process directly on the restaurant website, Taqueria Picoso has owned the $99k that would have otherwise been lost to third-party delivery app commissions.

‍“Right now, online ordering is about a quarter of our revenue, and we know it continues to be important to serving our guests so we’re investing in driving more orders through it.”

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How is Taqueria Picoso continuing to invest in growing its following and driving orders? With an expanded marketing strategy that focuses on driving guest loyalty through offers and rewards, increasing online order volume through direct revenue drivers (like ordering events), and implementing a creative and consistent content strategy through Popmenu’s marketing service, Popmenu Boost.

In their first year with Popmenu, Taqueria Picoso has continued to be a prime example of how independent restaurants that embrace and invest in simplified technology are strengthening revenue streams and enabling stronger, more lucrative connections with guests.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

A First Year Full of Growth

Taqueria Picoso saves $99k+ with direct online ordering

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.