Two years of tremendous revenue growth

Client Spotlight:

Ocean Deli Pizza

Ocean Deli increases average monthly online ordering revenue by $47k

Ocean Deli Pizza has been a Wallops Island (VA) community favorite for nearly 40 years, and before 2020, the restaurant operated strictly through pick-up orders and on-premise dining.

‍“Online ordering was never part of the business or revenue stream, but we wanted to do right by our customers during the pandemic.”

After an extended trial run with another online ordering provider, Ocean Deli switched to Popmenu's platform and, in just two months, saw double the number of online orders coming through the site and an increase in daily website visitors from 50-60 to over 1,000. Now, two years later, the restaurant is still growing. In the two years of partnering with Popmenu, Ocean Deli has seen a steady incline in daily website visitors, exponential growth in revenue from online ordering, a 76 percent increase in average online ticket size, and an accumulation of over 5,500 followers.

‍“Some days, we’re hitting around 2,000 website views, and in a smaller town with a population of 7,000, that’s wild.”

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“For 8-10 years, we were a 2 million dollar business; now with Popmenu, we’re a 3.1 million dollar business—and 2023 is trending to be even more.”

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Direct online ordering now makes up roughly 20 percent of Ocean Deli’s revenue, with weekly reports showing an average of $15k in sales per week from online orders, but Ocean Deli is still looking to grow revenue by attracting new guests and increasing the frequency of visits from existing regulars. Enter: Popmenu Boost. Ocean Deli has been partnering with Popmenu’s supplementary marketing service for nearly 18 months, focusing on executing a strategy that uses marketing tools like automated and custom emails, text messages, and offers & discounts that drive guests toward following, ordering, and reviewing.

‍“Right now, we have three different 5% off offers attached to automated emails rewarding loyalty and encouraging email sign-ups and reviews—we’ve earned over $6k from that offer, and it’s only cost us $300.”

‍What’s more? The restaurant’s previous VIP signup offer (10% off the first order) earned the restaurant over $19k in revenue and only cost the restaurant $1k in discounts. As Ocean Deli enters its third year with Popmenu, the restaurant plans to continue leaning into technology and double down on activities that grow its follower base and online ordering revenue.

‍“What’s so exciting about 2023 is we have just scratched the surface in leveraging our technology with Popmenu. We almost got to $600,000 in online order revenue in 2022 and are looking forward to implementing new processes to get that number closer to $1,000,000. It’s doable to us because we have gotten our customers accustomed to the process and captured more of the market share in the area because of how we reach our guests.”

“Popmenu has helped our operations tremendously with more online orders coming in, keeping us more efficient, allowing us to change prices on the fly, and the list goes on. Not only has it helped more sales come in, but Popmenu has also helped us cut costs in a big way.”

Andy Tiftikidis

Co-owner, Ocean Deli Pizza

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

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Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Two years of tremendous revenue growth

Ocean Deli increases average monthly online ordering revenue by $47k

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.