Master Pizza is your neighborhood pizza joint—and they have the search rankings to prove it!

Client Spotlight:

Master Pizza

Master Pizza ranks in the top 10 results for over 300 keywords

Nearly 22 years after his family took over the Master Pizza restaurant group, owner and operator, Michael LaMarca has grown the single-location pizzeria into a successful 14 location brand across the greater Cleveland area—with two more stores opening this year.

Michael knows the recipe to success has been incremental expansion and investing in tools that make him and his team more efficient in attracting and serving guests. He immediately understood Popmenu's value as a technology partner, recognizing that strengthening the restaurant's digital presence helps to drive more customers, elevate the guest experience and simplify engagement with restaurant regulars.

"I couldn't sign up fast enough for Popmenu"

In just 9 months since launching, the pizzeria has worked its way toward the top of the Google results page, increasing its average ranking from 14th to 8th and making it easier to capture those potential guests searching things like "pizza near me". What does that mean for revenue? Master Pizza has seen a steady increase in sales week over week—with no sign of slowing down.

“I can't say what it is exactly, but we're louder online and I think that leads to more people checking us out. Last week's online sales were the highest they've been since we started—and they're still going up.” | Director of Marketing and Operations.”

Michael LaMarca

Owner of Master Pizza

How does Popmenu partner with Master Pizza to boost SEO?
It's all in the menu!

Each dish acts as its own mini website with its own URL. Google ranks these dish URLs and the website so guests can "find" the restaurant online through individual menu items.

Every new review and "pop" (like) that's added to a menu item counts in the "eyes" of Google as an update—search engines love fresh and relevant content and push it to the top of results pages.

Menu items with images contain alt text which lets search engines "see" the images—sending more traffic to website through Google image searches.

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Searches where Master Pizza now appears in the top results

Ranking before Popmenu

Ranking with Popmenu

Pizza North Ridgeville

Detroit Style Pizza
Cleveland

not ranked

Pizza Avon Ohio

Pizza Chagrin Falls

Pizza Ohio

not ranked

*Master Pizza search rankings were identified by Ahrefs.com, a third-party tool that measures current and historical organic search results for websites.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Master Pizza is your neighborhood pizza joint—and they have the search rankings to prove it!

Master Pizza ranks in the top 10 results for over 300 keywords

How does Popmenu partner with Master Pizza to boost SEO?
It's all in the menu!

Searches where Master Pizza now appears in the top results

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

Master Pizza is your neighborhood pizza joint—and they have the search rankings to prove it!

Master Pizza ranks in the top 10 results for over 300 keywords

How does Popmenu partner with Master Pizza to boost SEO?It's all in the menu!

Searches where Master Pizza now appears in the top results

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

How does Popmenu partner with Master Pizza to boost SEO?
It's all in the menu!