All you have to do is ask

Sending the right message to the right people at the right time is pivotal to driving business and establishing a brand identity, but Doug knows you can’t do that without guest contact information and behavioral data. After not making much headway with previous vendors, he found that Popmenu’s restaurant marketing and online ordering were among the most effective solutions for doing so.

Every time a guest places an order or leaves a review on Doug’s website, the Popmenu platform asks for their contact information, providing the restaurant with valuable data to build a larger marketing strategy. To incentivize guests to share their information, Doug offers a 50% discount on their next online order when they sign up for his “VIP” contact list. While such a steep discount might seem risky, it’s a tactic that’s paid off: To date, Doug's L&L Hawaiian franchise locations have earned over $20,000 in sales from the offer and over 2,000 organic contacts.

This discount does more than encourage guests to place their first order, it provides customers with a positive first interaction with the brand and gives Doug the information he needs to market to them later on to drive repeat business. Of the customers who redeemed the offer, 1 in 10 have gone on to place multiple orders, showing impressive returns on something as simple as collecting an email.

Doug knows that if you want to make changes, you need to do so quickly and efficiently - which is another reason why he is so passionate about Popmenu. He shared that the agility of Popmenu's platform makes it rise above the rest.

Now with a healthy following, Doug's team needed a way to consistently connect with their customers—after all, more marketing touchpoints with guests leads to more revenue. That’s where Popmenu AI Marketing steps in. It builds a month’s worth of pre-crafted emails, texts, and social posts that are unique to the Texas franchise locations, saving Doug’s team precious time on content creation. AI Marketing combined with Doug’s discount strategy saw the restaurants grow their marketing-influenced revenue an average of 79% every month, resulting in an additional $8,600 in sales.

Thanks to his extensive experience, Doug has witnessed restaurant technology’s astounding evolution over time–how it has reshaped the industry itself. He knows that the right marketing technology can make a big impact and take a restaurant franchise like his to the next level.