Restaurant group wins big with streamlined digital marketing for eight concepts

Client Spotlight:

Kelly Companies

Learn how Kelly Companies attracted over 1.5 million users to their websites with Popmenu

Kelly Companies, known for their commitment to creating memorable dining experiences, offers a diverse range of cuisines and settings. From taco joints founded by Tony Hawk and Nicole Dahm to honky-tonk whiskey bars with mechanical bulls and live music, they cater to a variety of tastes and preferences. However, to bring these unique experiences to life, they must first attract guests through strategic digital marketing.

This is a tall order for a small marketing team managing several concepts with 24 locations across the country. Recognizing the need to streamline their efforts and effectively engage their audiences, Marketing Director Alisha Binkoski sought an integrated approach to their marketing technology. This led them to partner with Popmenu.

"Being a merger and acquisition restaurant group, we have to be efficient with our budget. So, having Popmenu allows us to accomplish a lot with fewer resources. Overall, the platform has been really beneficial for us."

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Streamlined SEO and menu management

By partnering with Popmenu, Kelly Companies created a website inherently optimized for search engines like Google. A standout feature is the mobile-friendly dynamic menu, which showcases dish details and photos while allowing customers to leave reviews and "like" their favorite dishes. Each of these interactions is considered an update by Google, prompting the search engine to continuously crawl the page. This constant stream of updates boosts the site's visibility, positioning it higher in search results and driving more organic traffic.

In the first year with the new websites, this increased visibility brought Kelly Companies over 1,500,000 visitors across eight concepts. Plus, seamlessly integrating automatic updates has saved the team countless hours of manual time that they could then devote to more important tasks.

Beyond enhancing website performance, Kelly Companies uses their dynamic menus to apply updates instantly across all restaurant locations. Whether tweaking the price of an item, adding a dish, or adjusting a description, changes are immediately reflected on each location’s menu, ensuring accurate information for guests. Furthermore, Popmenu's integration with OpenTable extends this efficiency by automatically updating the restaurant's reservation listings with the latest menu details—effortlessly syncing menus across platforms.

"Most of our stores are on OpenTable, so my entire day used to be updating menus for 4 or 5 stores because there are so many things you have to change. Being able to go into Popmenu, update the menu, then go into OpenTable and make sure everything moved over correctly is huge, especially for one person managing it all."

Alisha Binkoski

Marketing Director, Kelly Companies

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Maximizing brand exposure with integrated marketing tools

The hospitality group leverages Popmenu’s suite of marketing tools to keep their brands in front of customers. Whether it’s an online ordering discount sent via text or an email sent automatically to customers who haven’t visited in the last month, Kelly Companies can easily and consistently reach audiences on every channel. What's more, generating quality content is made easier with Popmenu's AI social post tool, which automatically recommends content using original assets that are available on the concepts’ websites, such as recently added menu items, popular dishes, and recent reviews.

“My social media manager loves the AI social posting tool. It’s a lot of work to come up with content for eight different concepts every day. So, having this tool—which serves up suggested posts and only takes a few clicks—has made their life easier!”

Alisha Binkoski

Marketing Director, Kelly Companies

What’s most valuable to Kelly Companies is the use of Popmenu as a comprehensive platform, not just a website or marketing point solution. By interconnecting these systems, the group is better able to identify how their digital presence translates into sales, and ultimately into meaningful experiences for their guests.

Interested in how Popmenu can do the same for your restaurant? Schedule a demo with one of our experts to learn how you can keep your restaurant competitive with the right technology.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

Restaurant group wins big with streamlined digital marketing for eight concepts

Learn how Kelly Companies attracted over 1.5 million users to their websites with Popmenu

Streamlined SEO and menu management

Maximizing brand exposure with integrated marketing tools

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.