One platform, every solution.
Vaughan immediately recognized the value of having all of his technology—including website management, marketing, and online ordering—in one tool. Where point solutions provide basic information such as how much traffic a website receives, Popmenu’s comprehensive platform details the entire customer journey. Now, Kapow! can identify what brought a visitor to their website, what information influenced them to make a purchase, and what opportunities exist to earn more visits from that customer in the future.
For example, the marketing overview showcases how many online sales each email earns the restaurant. Through it, Kapow! can identify the best times to send messages and the best content to include in each communication. This level of insight allows the restaurant to continuously refine its approach, ensuring each campaign is more effective than the last.
"We’re looking for ways to be more efficient and to use data in a way that is effective for our business. I think Popmenu is the best at that."
Vaughan Dugan
Partner & Owner, Kapow! Noodle Bar
Effortless operations with automation.
One major advantage of Popmenu is that it was built with busy restaurant owners in mind and the understanding that even the most routine tasks can be vital to growth. That’s why AI Answering is exactly what a business like Kapow! needed. The tool fields calls with custom responses, promotes specials, and sends links to orders and reservations—freeing up staff to focus on in-person guests and other priorities.
With Popmenu AI Answering, Vaughan saved his staff over 1,000 hours on the phone in the last two years. Of the 94,900 calls the tool fielded, 40% were for revenue-generating activities like securing a reservation or placing an online order. It's estimated that the service helped Kapow! capture over $1,600,000 in sales through reservation links alone.
Additionally, Kapow! Noodle Bar's website captures guest contact information anytime they leave a review or place an online order through their interactive menus. The restaurant can then automatically send personalized emails to these customers based on their preferences, bringing them back more often. Through their dedicated email strategy, Kapow! has earned over $32,600 in online sales, $10,000 of which can be attributed to automated emails.
“It goes back to the data. The data doesn’t lie. We’re seeing the traffic, we’re seeing how it builds over time without our help. [Popmenu] becomes such a beast behind the scenes.”
Vaughan Dugan
Partner & Owner, Kapow! Noodle Bar
Kapow! Noodle Bar's journey with Popmenu highlights the transformative power of a comprehensive, integrated technology platform. By consolidating their tools into one seamless solution, they not only saved time but also unlocked deeper insights into their customer behaviors, ultimately driving significant growth. With automated processes and data-driven strategies, Kapow! has positioned itself to continue thriving in the competitive restaurant industry, proving that the right technology partner can make all the difference.
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