How Fadó Irish Pub transformed customer communications with Popmenu

Client Spotlight:

Fado Irish Pub

For nearly three decades, Fadó has perfected the art of the Irish pub experience one pint at a time. With five locations across four states, they’ve built a loyal following by blending old-world hospitality with modern restaurant technology. Thanks to their dedicated, hard-working staff and a growing use of data-driven insights, Fadó continues to find success in an increasingly competitive hospitality industry.

Eric Peterson, VP of Operations and Partner of Fadó, credits much of the pubs’ success to two key strategies: maintaining a growing database of guest contacts and embracing technology.

“10 years ago, the bulk of our industry would’ve done things by instinct. Now, we all have to make data-driven decisions and with Popmenu, we’re able to leverage that data.”

Eric Peterson

VP of Operations and Partner of Fadó Irish Pub

With a fast-growing database of over 36,000 followers, Fadó’s commitment to connecting with customers is clear. With insights from Popmenu, they uncovered key customer habits that helped fine-tune their email strategy. For example, they discovered that sending messages just before customers clocked out on Tuesdays and Thursdays boosted engagement. Approaches like these have paid off, driving an impressive 42% open rate—23% above the industry average.

"If you’re not using some sort of tech and data to drive and re-engineer your business, you’re already at a competitive disadvantage. That’s one of the things we love about Popmenu—it provides that [data] for us."

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Using AI for consistent connection

Fadó always had a dedicated marketing team, but tough market conditions made it necessary to redirect resources to other functions of the business. To make up for this, they implemented Popmenu AI Marketing. Drawing on insights from Fadó’s website, AI Marketing crafts a month’s worth of brand-specific emails, texts, and social posts—each tailored to engage and resonate with their audience. The result? A 155% increase in marketing impressions in six months, along with significant time savings for the team.

“AI Marketing is the greatest asset that we’ve deployed in that it creates ROI both on time and on energy. The four days that we would take for content curation turned into two hours, and you know what else was on the backside of that? Better content.”

Eric Peterson

VP of Operations and Partner of Fadó Irish Pub

Whether it’s fine-tuning customer engagement through targeted email strategies or streamlining content creation with AI, Fadó’s success shows that embracing modern tools serves as a fantastic complement to great food and hospitality.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.

In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

How Fadó Irish Pub transformed customer communications with Popmenu

Using AI for consistent connection

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Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

Stronger communications or better SEOhappier guests

Smooth and supported implementation

For more tips, follow Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

We’ve got your back. Every. Day.