Streamlining systems for sustainability

Part of the pivot from growth to sustainability included taking tasks off employees’ plates so they could focus on guest satisfaction. As important as marketing, answering phones, and online ordering management are to the business, Rickey knew that technology would help his small but mighty team do more with less. That’s why he partnered with Popmenu.

Based on these needs, Popmenu introduced Breakfast Brothers to technologies that save time and improve the guest experience: AI Marketing, which serves up pre-crafted emails, texts, and social posts unique to each Breakfast Brothers location; AI Answering, which leverages technology to handle high call volumes and respond to guests’ important questions (taking the burden off of staff); and Online Ordering, which seamlessly captures digital sales. Plus, Popmenu's interactive menu with reviews and SEO-driven website helps them to attract more guests online and on-prem.

Each of these solutions helped Breakfast Brothers reach more guests, earn more revenue, and make the most of their time. The results speak for themselves.

To date, Breakfast Brothers has captured more than $1.3 million with Popmenu’s online ordering. Meanwhile, the restaurant’s marketing revenue continues to grow thanks to consistent guest engagement and AI. Popmenu has helped marketing-driven revenue reach more than $230,000, with more than $152,000 from mass messages (mostly created with AI Marketing) and more than $40,000 from automated emails that are triggered by guest preferences and behavior.

Popmenu helped staff spend less time on the phone while ensuring guests got all of the information they wanted. AI Answering fielded more than 9,300 calls (resolving 49% automatically) and saved more than 119 staff hours. Given that 56% of calls were tied to revenue activity (i.e., reservations, waitlists, online orders), AI Answering helped drive more than $47,500 in sales. With 30% of calls coming in on Sundays, AI Answering freed up staff to focus on the very busy–and lucrative–Sunday brunch rush.

Learning and growing together

Just as Rickey turned to staff training as a means to strengthen employee culture, he turned to Popmenu to educate himself on how the right technology can work in tandem with his staff to deliver guest satisfaction, increased revenue, and more efficient operations.

And like eggs and bacon, Popmenu’s technology is the perfect complement to Breakfast Brothers, powering their marketing, ordering, and guest communication, so Rickey and his team can focus on what they do best: serving food that feeds the soul.