Hilton Head Restaurant Books Reservations with AI Phone Answering

Client Spotlight:
Alfreds Restaurant

Alfred's Restaurant captures over 600 reservations with Popmenu Answering in 3 Months

After 30 years of working in the restaurant industry, Heath and Linda Prosser bought Alfred’s, a German/European food staple in Hilton Head, SC—fulfilling their dream of running their own restaurant.

As excited as they were to get started, their timeline for bringing changes to their business was upended as pandemic lockdowns were put in place just weeks after they purchased the restaurant.By partnering with Popmenu, the eatery was able to quickly build a website with online ordering to survive dining room closures—and set the stage for ongoing revenue opportunities. Now, with an online menu that features beautiful dish photos, reviews from other guests, and unique URLs for each dish, diners have a better chance of finding Alfred’s online and are given all the information they need to make a dining decision. The interactive menu also creates direct opportunities to capture guest contact information—allowing the team to keep diners engaged with their restaurant.

Since building their site, Alfred’s has increased their organic views per day 20x, far exceeding their initial expectations and cementing technology as a major part of their strategy to grow the restaurant.

"[Answering] was a necessity, it came at exactly the right time, and it's driven a lot more people to make reservations online."

The additional attention was exactly what the couple was looking for to expand their business; however, it led to an influx of calls that was difficult to manage. With phones ringing off the hook, the restaurant’s limited staff became increasingly overwhelmed and found it hard to prioritize on-premise guests that needed immediate assistance. Popmenu Answering was an obvious solution for Alfred’s.

With the AI-powered phone answering tool, the team is able to field common questions from guests, such as “where are you located” and “what are your hours” without having to pull a staff member from tables or on-premise guests. The technology also allows them to create custom responses to questions, including the ability to send diners a follow-up link to make a reservation themselves. In addition, Answering labels calls by topic in the Popmenu dashboard, so staff can easily identify priority calls and quickly respond to guests.

video.
“In the last 6 months, I never answered the phones because they're constantly ringing. Answering has been a God send and saved me so much time on the phone.”
Linda Prosser
Co-Owner, Alfred’s Restaurant

With Popmenu Answering, Alfred’s has received fewer complaints from guests about being sent to voicemail and can be confident that when a call does come through, it’s a customer with an urgent need. The European restaurant has proven that by leaning on technology, any restaurant can increase visibility and improve the customer experience without losing their personal touch.

13,000
Total calls
157 hours
Time saved on the phone
$332,000
in revenue from reservations
“Popmenu is awesome at listening to their clients and making changes based on their needs. I’ve seen some of the things that I’ve suggested get added to the tool.”
Linda Prosser
Co-Owner, Alfred’s Restaurant

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.

Founded in 1993, Great Basin Brewing Company is Nevada’s oldest and most award-winning brewery, touted for its craft beer and its creative, ale-infused food unique closed-loop system (utilizing spent grain from the brewing process to feed local cattle that produce beef used back at its restaurants). When owner and director of operations Nick Meyer took over the business--and the brewery grew to four locations--he wanted to maintain consistent marketing across all locations without sacrificing their high standards. He searched for technology that would save time, increase revenue, keep up with evolving menus, and grow their online presence. He found Popmenu.

Popmenu + Genius: one menu, one ordering flow, fewer manual updates

What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.
Laptop screen shows Google search results for 'best lobster roll in Nashville' with top places listed including The Hampton Social, Krustaceans Seafood, and The Optimist, and a popup highlighting lobster roll recommendations.
In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.

“The ability [as a result of the Popmenu integration] for our customers to order directly from our website, and for that to be less expensive for them without the additional markups for third-party delivery, has been a gamechanger for us and has really improved the experience for our guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

Stronger communications or better SEOhappier guests

For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.

The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.

“It's always been important for us to listen to our community, while also conveying our brand’s narrative to our community as well. The Popmenu platform has been super helpful because not only does it allow us to receive feedback from our guests, but it also enables us to respond directly to those guests.”

-Brennan Best
Marketing Director of Great Basin Brewing Company

The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.

“Popmenu’s built-in marketing tools have replaced several standalone systems, saving costs and creating consistent messaging. We were able to cut a few hundred dollars a month by consolidating tools, and now our messaging – emails, events, promotions – all run through one seamless system.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

Smooth and supported implementation

As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.

“We had everything running in about a week across four locations – it was one of the easiest integrations we’ve done. We even went live right before summer events, and it didn’t faze the team at all. Once everything was set, we were off and running.”

-Nick Meyer
Director of Operations and Owner of Great Basin Brewing Company

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.

For more tips, follow Popmenu.

Want a closer look at how automation can bring in more orders while saving you time and money? Book a 20-minute, no-pressure demo with Popmenu.

We’ve got your back. Every. Day.