Atlanta Bakery Doubles Online Ordering Value

Client spotlight:

Henri’s Partners with Popmenu to Expand Online Ordering Capabilities

Established in 1929, Henri’s Bakery & Deli has been delivering sweet treats to the city of Atlanta for over 90 years. In 2016, President & Owner Anthony DiNardo took over the bakery with the goal of sharing his great-grandfather’s legacy of generosity and commitment to the community on a larger scale.

Throw together a pandemic and labor shortage—among other industry challenges—and growing a restaurant can feel nearly impossible. The team at Henri’s knew they had to leverage the right technology tools that would encourage growth and allow them to effectively manage orders while maintaining the personal touch that Henri’s is known for among guests. That’s why they partnered with Popmenu.

We want to give customers as similar an experience online as we can give them in our physical location. I think that really comes down to the eCommerce side of things…it’s becoming more and more important to our business and being able to do that all within one platform is incredibly advantageous.
Joel Keller | Vice President, Henri’s Bakery & Deli

Henri’s is committed to delivering an online experience that’s as close to their in-person experience as possible. Their online menus feature dish photos of all their holiday-themed baked goods, providing customers with a virtual “display counter” to browse before they make a purchase. Guests can also place orders directly from the online menus, keeping them from getting pushed to a third-party website. What’s more? Henri’s uses ordering events—part of the online ordering tool—to offer special holiday menus, generate awareness through built-in communication tools, and track demand and availability.

The team leverages different marketing channels to engage guests, from email marketing and pop-up announcements on their website to building campaigns around ordering events using social media posts. All of which can be managed from the Popmenu dashboard.

“The ordering events capability has allowed us to keep our staff focused on in-store customers—especially during busy holiday periods—instead of being tied up taking those large orders over the phone.”

Anthony DiNardo | President, Henri’s Bakery & Deli

How direct online ordering and ordering events drive more revenue for Henri's

In keeping online ordering direct, Henri’s saves on third-party ordering fees and owns guest data from every order; that data is used to stay top-of-mind and invite guests back again and again.

By utilizing ordering events during high-volume times, guests are not rushed into purchases and can spend time with the menuand Henri's increases their average order value.

By offering ordering events, Henri’s has added yet another revenue stream to on-premise dining and online ordering. The business has seen 627 orders and earned over $40k in revenue through ordering events alone.

We’ve seen an uptick in orders because we can drive people through various marketing efforts towards ordering events and decrease the amount of time we typically have to spend speaking to a customer.

Joel Keller | Vice President, Henri’s Bakery & Deli

Online Orders

Ordering Events

Total Orders

4,593

627

Average Order Value

$32.44

$64.86