Great Basin Brewing Company simplifies multi-location operations with Popmenu and Genius
Nevada brewery saves time, grows direct online ordering, and unifies multi-location operations with Popmenu and Genius.
Founded in 1993, Great Basin Brewing Company is Nevada’s oldest and most award-winning brewery, touted for its craft beer and its creative, ale-infused food unique closed-loop system (utilizing spent grain from the brewing process to feed local cattle that produce beef used back at its restaurants). When owner and director of operations Nick Meyer took over the business--and the brewery grew to four locations--he wanted to maintain consistent marketing across all locations without sacrificing their high standards. He searched for technology that would save time, increase revenue, keep up with evolving menus, and grow their online presence. He found Popmenu.
“We assumed ownership of Great Basin about five years ago when it was just two locations. Since then, we’ve doubled that, and our restaurant group as a whole has grown from two to seven locations. The challenge became consistency–across policies, procedures, technology, and customer experience–without losing each location’s personality.”
Popmenu + Genius: one menu, one ordering flow, fewer manual updates
What initially drew Nick, along with marketing director Brennan Best, to Popmenu was its seamless integration with Great Basin’s POS system Genius. Prior to Popmenu, any menu or website changes were manual and time-consuming: menus changing two to four times a year and updates across locations via various technologies, all online orders were routed through third parties, cutting into the restaurants’ profits. After choosing Popmenu, the team has saved significant time: instantaneous website changes across all channels, online orders go directly from the Popmenu platform into the Genius POS, and guests’ orders are fulfilled with less room for error.
In the months following the launch, Great Basin has seen an average month-over-month 11% increase in online ordering gross payment value (GPV), which is the total amount processed during transactions. During that period, they’ve also gained more than 1,000 new guest contacts (a 9% increase)—and those new followers have driven almost 75% of their orders. With Popmenu, Great Basin is capturing guest information so they can stay top of mind and continue to build a loyal customer base.
Stronger communications, better SEO, happier guests
For Great Basin, technology isn’t just about efficiency–it’s about staying connected with their guests and their community. So when they had to navigate between several scattered and disparate communications tools, they weren’t able to get their message across in the meaningful, consistent way that aligns with their values.
The Popmenu platform has enabled Great Basin to unify their messaging, while still allowing each location to have its own unique voice. Within the platform, they’ve been able to customize the look and feel of each location’s landing page to convey the fact that each restaurant has a different personality.
The brewery’s SEO has also improved since integrating with Popmenu, as their website’s event inquiry page for guests looking to host onsite parties has seen a surge in traffic. Soon after Great Basin made the switch to Popmenu, location managers were trying to understand why they were seeing unprecedented levels of interest in events. As a result, they are currently booked with private parties through mid-2026.
Smooth and supported implementation
As any restaurant team can attest to, rolling out new technology across multiple locations can be daunting and challenging. But Nick, Brennan, and the entire Great Basin staff credit both Popmenu’s onboarding process and its client service reps for a smooth transition. Even launching the integration during one of Great Basin’s busiest seasons didn’t slow things down.
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