It can be challenging to stand out among the many Thai food options available in a city like Los Angeles, yet Emporium Thai has done just that for over 23 years. Voted one of the Top 100 Best Thai Restaurants in the U.S. and the #1 requested for Thai food catering in Los Angeles, Emporium Thai has become the premier destination for authentic, elevated Thai cuisine. Accompanying their continued growth and success came the need for a differentiated technology partner to help drive and meet online traffic, as well as streamline systems and service on-premise. Their relationship with Popmenu, now spanning four years, helped the restaurant: create an online destination with food photography you can almost taste, build a guest-friendly online ordering and catering experience that drives sales, implement marketing campaigns that increase guest engagement and purchases, and automate phone answering so that staff can focus on in-person hospitality.
Catering is a significant part of Emporium Thai's business, and, thanks to online ordering hosted directly on their website, the restaurant has made it easier than ever for diners to order a delicious meal. These menus feature dish photos and reviews from other guests, so diners have access to all of the information they need before deciding to place an order. As an added benefit, hosting first-party online ordering saves the restaurant money on third-party commissions. In just three months, Emporium Thai earned $23,390 with an average order value of $615.53.
Shortly after the new digital storefront was in place, Emporium Thai owner, John Sungkamee, knew he wanted to continue increasing brand awareness and connect more with his community of guests. So, he partnered with Boost, Popmenu's strategic marketing service, which provides a dedicated marketing consultant who works with the restaurant to grow marketing impact by consistently connecting with guests to increase online ordering revenue and brand visibility. For over 3 years, John has partnered with Popmenu Boost to launch monthly campaigns, delivering more than 1.5M email and text messages, collecting 20,000 guests contacts, driving over $98,400 in marketing-attributed revenue, and earning +160k post impressions on social media channels.
Emporium Thai’s longstanding reputation and abundance of awards mean a steady stream of inquisitive guests calling the business. Because of the small number of staff, the restaurant was in need of a solution that would stop the constant phone ringing and interruption of service to guests enjoying their meals. Enter: Popmenu AI Answering. With the ability to answer simple questions and automatically send links to revenue-generating requests like reservations, catering, and online ordering, the restaurant’s staff were no longer forced to divide their time or risk losing revenue by sending calls to voicemail. In their first year with the tool, Answering handled over 16.6k calls, saving the staff over 116 hours on the phone and providing 4,800 guests a link to place an order or make a reservation.
Now, with the full suite of Popmenu’s tools in hand, Emporium Thai has everything they need to flourish online without detracting from the in-person experience or adding additional stress on their team.
