We've got the perfect gift for you! Here's a free playbook to help you save more time and money.
Since you're on the nice list, we've also got tips on how you can keep guests coming back.
Holiday phones are ringing…
Hand-in-hand with the special menus and events you’ve planned for the holiday season come questions from guests, and lots of them. Tech-savvy restaurants are leaning more on automated answering services to handle the influx of inquisitive guests to allow staff to focus on in-person diners.
Turn phone calls into marketing opportunities.
“Hello, thank you for calling The Black Cat Bar & Grill. Join us this weekend for a holiday party and enjoy spiked cocoa and honey-baked ham. How may I help you today?”
With custom greetings and responses, you can highlight upcoming events, special offers, new dishes, and send links to revenue-driving actions like reservations, online ordering, and waitlisting.
Kapow Noodle Bar in Florida used AI phone answering to field 89,000 calls and, in turn, saved nearly 1,000 hours for staff. The AI tech sent more than 22,000 links for reservations, generating an estimated $1.6 million in revenue.
Make it personal.
Whether it's saying "thank you" for a review or offering a birthday reward, your guests love a little somethin' special in their inbox. Use what you know about guests (like their favorite dishes and dining preferences) and other data to create marketing materials that hit the spot!
Reward regulars for their loyalty with an automatic email that sends whenever they spend a certain amount.
Create timely offers tied to preferences to drive orders and reservations.
Steam Boys generated over $18,000 in revenue with automated rewards.
Automated Emails
Automated messages triggered by follower engagaement.
Your open rate is 36.1% higher than industry average.
18,885
Delivered
55.8%
Average open rate
$18,480.66
Pop ordering revenue
Put the pen and paper on your naughty (wait)list.
Give guests (and yourself) the gift of a better waitlisting experience. A good digital waitlist will capture guest data, encourage guest engagement and upsells, increase table turnover, and drive more reviews to the menu.
"Our guests really enjoy the digital waitlist—it definitely helps keep them engaged while they’re waiting for a table…guests are texted a link to the menu while they wait so they can browse beforehand and then they’re texted again after they’re seated, encouraging them to leave a review. We’ve seen a major increase in reviews from that."
Marketing Director, Kelly Companies
Connect your Google Business Profile
Linking your Google Business Profile to your website ensures that your address, phone number, and hours of operation are always up to date on your Google listing.
Track it all to determine your next move.
Monitor results in real time.
Now, we know the word "data" can conjure images of mind-numbing spreadsheets. Look for tools that provide easy-to-read, actionable findings that can help you determine 1) whether your marketing efforts are working and 2) what to do next.
Key questions to ask:
How many people are coming to your website? What actions do they take?
Is your list of guest contacts growing?
Which marketing messages and channels are producing the most revenue for you?
Which days and times are orders spiking or dropping off?
Libby’s Neighborhood Brasserie identified Monday and Tuesday as slow ordering days, so they created a 35% off discount deal for Monday and Tuesday for the summer.
The result: they earned nearly $20,000 in revenue from an offer in just one month. Bonus: Monday and Tuesday are now their busiest ordering days.
Who else is using this playbook?
Kapow Noodle Bar fielded 89,000 calls, saved 1,000 hours, and generated an estimated $1.6M through reservation links sent via AI Answering.
Ruby's Jamaican Kitchen increased marketing revenue from $2,000 a month to $12,000 with AI Marketing.
Steam Boys consolidated marketing tools for 6 locations, saving time and money—and generated $19,000 from automated emails.
Fado Pubs used to take 4 to 5 days to create marketing content each month. With AI, it now takes them 2 hours.
Learn more about the tool that automates most of this playbook.
Schedule a demo to see how you can reach even more guests with Popmenu.